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Here’s a tool that needs little introduction. ChatGPT is an AI chatbot that uses natural language processing (NLP) to generate human-like content. It’s like a pseudo-sentient autopredict, built on the OpenAI GPT model and its underlying large language model (LLM) powers a fair few of the tools you’ll see on this list.

How can you use it for AI content creation?

ChatGPT has thousands of use cases. One of my favorites is: data analysis and data visualization for research-led blogs. Here’s my first-pass ChatGPT data analysis of ‘AI Overview query length’ for my blog I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews.
First pass data analysis of Ahrefs AI Overview query length in ChatGPT
It’s very satisfying being able to chat a chart into existence. Here are some more great examples of just that from Mateusz and Patrick: If you’ve read my article, So, you’ve been asked to “humanize” AI content, you’ll know my thoughts on using AI to write long form content (TL;DR: Just don’t do it). But ChatGPT comes into its own when generating short-form copy. That’s what makes it great for things like meta data and rephrasing scrappily-written sentences…
An example prompt in ChatGPT for improving the flow/wording of a short sentence.
I don’t like to outsource my thinking too much—ninety nice percent of the time I’ll still tweak the copy I run through ChatGPT to make it my own—but this kind of workflow helps me get my thoughts out without obsessing over grammar, structure, and brevity as I write. The query above, for instance, helped me quickly find a way to truncate my original sentence. In the end it became this…
A sentence reading "Think of LLMO as a new kind of SEO; with brands actively trying to optimize their LLM visibility, just as they do in search engines."
Creating content today is about covering all the right topics comprehensively—not just shoehorning in a few choice keywords. We’ve built Ahrefs AI Content Helper to help you understand how your content addresses those topics and entities, in relation to the intent of the search. Using AI, it conducts a topic-level analysis of your article against the top 10 SERP competitors, and scores it out of 100—both for its overall theming, and its coverage of individual subtopics.
A gif walkthrough of Ahrefs AI Content Helper showing recommendations for topics, title tags, meta descriptions, and headings.
You’ll get topic-specific AI recommendations for improvement when your content hasn’t quite hit the mark…
A screenshot of Ahrefs AI Content Helper showing recommendations for subtopics around the main topic of 'How long do coffee beans last?'
And if you want to quickly modify or improve any of your content in the editor section, you can Ask AI.
A screenshot of Ahrefs AI Content Helper showing AskAI to 'improve writing' for a highlighted sentence in the article 'How long do coffee beans last?'
Just select a paragraph or two, choose an action from preset or type in your own request, and then decide how to use it.

How can you use it for AI content creation?

You can use Ahrefs’ AI Content Helper tool in a few key ways:

a. Edit/update an existing piece of content

Start by stating your focus keyword and content URL.
A screenshot of Ahrefs AI Content Helper homepage, with two search bars—one for 'Target keyword' and one for 'Article URL', with an arrow pointing to 'Target keyword'
Select the search intent you want to optimize for.
Ahrefs AI Content Helper showing two different search intents for 'Investing guides' topic.
Then use the topic suggestions and recommendations to edit your content until you’ve thoroughly covered the topic. Here’s how I did just that for my own article updates.

b. Analyze overall SERP expectations before you start writing

Enter a keyword, leave the URL section blank, and get scored in real-time as you write. No pressure!
A screenshot of Ahrefs AI Content Helper homepage, with two search bars—one for 'Target keyword' and one for 'Article URL', with 'Target keyword' search bar showing 'Investing for beginners' and an arrow showing the button 'Create document'

c. Analyze a competitor piece of content before you start writing

You can also cross-examine your competitors’ content to learn from their mistakes, and get inspiration for topic gaps.

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